The 12 Commandments To Follow When Presenting to Investors

By Gilles Herard, Jr. 

In business, as in everything else, communication is key. If you want to give your project its best chance at getting funded, there are certain key points that I like to call the 12 Funding Commandments that you must abide by, questions you must answer before even your investor(s) asks. You present these clearly and concisely, you've got yourself a killer Presentation.
1) Who is the applicant (Legal name, whether you or your company or the company that will be created specifically for this project) and exact location (complete street address and full contact details)
2) Ownership of the company has to be crystal clear and if the company is controlled by a holding company: who are the principals of the holding? Investors must know who are the individuals behind the corporation, along with full contact details
3) Brief description of your project (maximum 10 lines)
4) Detailed cost of the project (no need for fancy graphs, just tell it like it is)
5) Cash invested by the principals (i.e. you or partners in project)? Do you have "skin in the game" and if you don't bring cash, what do you bring and what is the value of what you bring (a patent for instance can be worth much more than cash)
6) Do you have additional cash you can invest or are you completely broke after investing your first money? (Don't lie, they'll find out. Tell it like it is)
7) Further to the money you have invested, what is the actual value 'as is where is' of your project if you were to sell it tomorrow?
8) How much money are you looking for and under what structure (debt only, equity only or a combination of each?)
Note: make sure your figures add up if you're looking for an equity partner. If say your project is worth $1M and you're looking for $5M and say that investment will be worth 20% of your company, your math doesn't add up and that will make you look greedy - and like someone who flunked out of math class in high school.
The deal offered has to make sense.
Same reasoning - if you declare a $1M value for your project and you want to borrow $5M, what will be your investor's collateral to cover the $4M gap?
9) You need to present a detailed use of funds and a schedule of disbursement, which once again has to make sense. If you are applying for $100M to build a hotel, you will not need the lender/ investor to dump $100M into the bank account in a one shot deal (nice dream, though, isn't it?), but rather the lender/ Investor will match the disbursement of the funding to the construction ( implementation) of the project.
Same reasoning goes for all other types of projects.
10) Exit Strategy. You need to be crystal clear about the repayment of the advances (whether equity or debt) and you have to back it up with very strong supporting documents! (in any given case you need to submit a detailed and professionally prepared Business Plan)
11) Define clearly and logically the strengths and weaknesses of the project (maximum 5 lines). Again, honesty is the best policy. If your investors catch you in a lie about the weaknesses of your project, you won't get a second chance to present it.
12) Lastly, what is your experience (as promoter of this project) in the line of business related to the project; are you going into a venture you know nothing about and hoping to 'make it work' or are you a professional in your industry and you know what you're talking about?
Sometimes we are tempted to make to hide the downsides of a project, or at least downplay them, but that will work against you. Rather, if you present clearly your project and everything about it and make the investor(s) understand that you know the risks and you're ready for them, that will make you look like a much stronger candidate. These 12 Commandments can be broken down and used in most other types of presentation, whether for the expansion of a company, presenting a new business idea, or even presenting a company's standing and future vision.

Article Source: http://EzineArticles.com/6886182

How Warren Buffett Makes Money

By Carrie Greene 

Warren Buffett, a brilliant business man, one of the richest and most charitable people in the world, was being interviewed on CBS's "Person to Person". The premise of the show is to give viewers a glimpse into the lives of some of today's most important artists and newsmakers.
We got a tour of Buffett's office. I have no doubt that it was straightened up a bit before the cameras rolled but this is what I saw.
- An inviting room with a lot of natural light.
- A large desk with a lot of working space.
- A phone front and center.
- A small pile of reading material on the desk.
- Pictures on the wall representing some of the most influential people and moments of his life.
- And most notably... NO computer.
For the most part my office is a lot like Mr. Buffett's (okay, it's not quite as big). I have a lot of natural light. A nice, large desk. A small pile of paper on my desk of things that I'm currently working on and pictures around me of the most important and influential people in my life. The real difference is that my phone is a little left of center because my computer and monitor take front and center stage in my life.
How could Buffett not have a computer anywhere in his office? He's a gazillionaire and has made most of his fortune in the stock market buying and selling on information. I spent 15 years working on Wall Street. I know there HAS TO BE a computer and a TV. How else could he know what's going on in the world every single second?
Ahh... but that's just it. One of the things Buffett said during the interview was that he is happy if he makes one good decision a year. He does his research by speaking to people (on his phone) and by reading reports and other information (mostly on paper). He takes his time to study the landscape, make a few solid decisions and act on them. And when he acts he sticks with his decision. He is known for buying stock in a company and holding onto it for the long run.
I am positive that Buffett has missed out on a lot of opportunities with his way of thinking but at the same time his strategy has done pretty well.
Granted, he has many people working for him that consolidate information for him and present him with what he specifically wants, but he does not spend his day distracted by all of the incoming email and the second-by-second news headlines. He gives himself the space and permission to focus his attention on his decision making process and what works for him.
Here are my top seven takeaways from Mr. Buffett's interview.
1. Make one really good decision a year you're golden.
2. Don't try to do it all.
3. If you miss something it's okay.
4. When you take your time and make a solid decision stick with it and see where it goes. The day to day fluctuations aren't the concern it's performance over the long run.
5. It's all about connections. The most important thing in Buffett's office is his phone.
6. Don't forget what made you who you are and what's important to you. In addition to pictures of family, Buffett has his Dale Carnegie Speaking Class diploma on his wall. He swears that this $100 class is what led him to where he is today.
7. Remove the distractions. Move away from the computer when you need to really focus on something (or at least shut off the "you've got mail" notifications!).
Warren Buffett is an incredible man with many lessons to teach all of us. What lesson are you going to apply to your business today?

Article Source: http://EzineArticles.com/6896178

Is LinkedIn The Secret Weapon for Joint Venture Success?

By Jim Chianese

Adjective

1. Pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.

2. Seeking or enjoying the companionship of others; friendly; sociable; gregarious.

3. Of, pertaining to, connected with, or suited to polite or fashionable society: a social event.

4. Living or disposed to live in companionship with others or in a community, rather than in isolation: People are social beings.

5. Of or pertaining to human society, especially as a body divided into classes according to status: social rank.

me·di·a: [mee-dee-uh]

Noun

1. A plural of medium.

2. (Usually used with a plural verb) the means of communication, as radio and television, newspapers, and magazines that reach or influence people widely: The media are covering the speech tonight.

Put the 2 together and you get a definition that looks something like this:

Social Media is devoted to or characterized by friendly companionship or relations using the means of communication that reach or influence people widely.

The definition of joint venture is (noun) a business enterprise in which two or more companies enter a temporary partnership. Abbreviation: JV, J.V.

Hmmm.... Seems like social media and joint ventures may go together better than peanut butter and chocolate!

However, which social media platforms make the most amount of sense when it comes to comes to creating a joint venture and leveraging the assets of 2 or more companies?

Sure Facebook and Twitter get all of the publicity and even your local broadcasters are now consistently asking you to friend, like, or follow them. You most likely have at least a Facebook account, and many of you even have Twitter accounts, even if you aren't quite sure just how to use them for your business. But do you actively pay attention to ad nurture your LinkedIn account if you have one?

LinkedIn is considered the "professionals social media". It is strictly intended to be a social media site that is solely focused on business to business communications. What that means is you aren't likely to see what Ashton Kutcher or Lady Gaga had for lunch.

Jump Start Your LinkedIn Success

In order to capitalize on the power of the professional network you must know that filling out your profile completely in extremely important! The challenge many people face here is the fact that a LinkedIn profile may take longer to crate than a simple Twitter profile and for us impatient entrepreneurs that can be frustrating.

So step #1 is to fill out your profile completely. Here are some big secrets to make sure you follow through on.

· Put in your work experience in both current and some from the past

· Don't just put a title or a company name, fill in some details about what you actually did there

· Fill in your education, and don't be afraid if you aren't college educated, put in the school of "hard knocks" or "common sense", but don't leave everything blank

· Upload a photo of you not your dog or even your company logo

· My favorite secret is being creative with how you describe your websites or web presence. In other words don't do what over 90% of the profile do and leave the words 'Company Website" and "Personal Website" as the words that show up on your profile page. Consider instead stating a benefit or creating curiosity for me to click on your link and visit the site. Think like a copy writer

· Invite contacts to connect with you and when you send the invite, put a reason to connect. In other words, LinkedIn will give you a 1 sentence template to send, but you really need to personalize the request at least a little, even f you create your own template and send that to everyone

By the time you read this I will have about 15,000 contacts connected to me on my first level, and have a reach of 20 million total through the 3 levels of contacts that LinkedIn measures. Now do I know even a small fraction of that many people on a personal and first name basis? Of course not, and I wouldn't try to make you believe I'm as popular as Oprah.

But I do have a great opportunity to meet more and more business owners and people involved with companies that can lead me to some very good joint ventures. Oh, and let me tell you something else about those 15,000 contacts. I haven't invited anybody to connect with me for about 2 years. I get about 100-200 requests to connect in my LinkedIn inbox every week.

How do I get so many requests to connect? Well, first I filled out my profile completely before I asked anyone to connect, and number 2, I tell people from my Twitter profile and other social media sites where my LinkedIn profile is. Now I don't have room in this article to explain all of the secrets I use, but I am explaining to you the foundation I used to grow this profile to such a big number.

So let me give you some more tips:

1. Create content on a regular basis and tell people to connect with you

2. Building an email list is what every guru has been telling you to do since 1999, yet I have never had this kind of success with free reports and auto-responders on any of the 100+ websites I've either put up or been the marketing director for since 2002. Social Media allows me to connect to people that want to connect

3. Getting emails delivered through a social media platform is much higher rate of success than auto-responders, so build your contacts

4. Use individual emails to communicate with individuals. Do not send a mass email blast through the system with generic sales pitches and offers. I can't tell you how many people have been eliminated from my contact list by pitching me and 499 of their "closest contacts" through these mass email blasts

5. Search for the right target for you to joint venture with. In other words take the time to look for the right person to contact...then send that individual email mentioned in point 4 above

6. In that email request them to call you or if they prefer to have you call them to discuss their business and an idea you have to help them. Think about that for a moment, I'm thinking purely from the point of view that I want to help them. If you are doing a joint venture it is supposed to be a win-win-win for your JV partner, for the customer, and then lastly for you, if you are going to do this the right way.

7. Okay, now for the part that helped me obtain multiple $35,000-$50,000 joint ventures and personal sales contracts. You pick up the phone and build a relationship first and if you can do that then you, like has happened to me more than 70% of the time, may actually get the other person asking me for the joint venture!

We can all have the world's greatest unique selling proposition and be the nicest people in the universe, but if you restrict yourself to digital only communications you are missing out on the one secret that every multi-millionaire I've ever met has done to achieve the Top 5% of all income earners. They build relationships, network, and reach out to other BOTH digitally and then personally by phone or face-to-face!

No matter what the latest sale pitch filled sales letter or website claims about automation, personal contact build real relationships, and real relationships build real joint ventures and success. (Think about it, if all of the "Easy Button" automated software programs and e-courses worked as they claim why is it that everyone with Internet marketing aspirations retired already? In fact, if you think about it, most of the offers you get are from 2-5 joint venture partners emailing you about someone else's product or service, right?)

Alright, you get the point. LinkedIn is filled with professionals connecting with professionals.

· If you don't have a photo of you and you request to connect with me, most likely I will ignore your invite.

· If your profile is just half-heartedly filled out, I will ignore your invite.

· If you pitch me with an email blast like 2 dozen people do every day to me, you guessed it; I will ignore you and maybe even delete you from my contact list.

· However, If you reach out to me and have a decent reason why we should talk...like helping me with my needs...then we will most likely have a chance to build a relationship which just may lead to a joint venture, especially if you have the courage to pick up a phone and not hide behind an email or profile post...like so many do online.

"Jump Start" Jim Chianese is Chief Innovation Officer for http://www.JumpStartJim.com and has been called "The World's Only Marketing Resultant for The Impatient Entrepreneur".
He is a Speaker and Sales and Marketing Director for Multiple Fast Paced Companies.
His website Reveals the Top Secret to Jump Start Your Social Media Marketing to Gain Celebrity Status and the #1 Marketing Strategy Most Impatient Entrepreneurs Will NEVER Know About Generating Leads And Making Money On The Internet. Just visit http://www.JumpStartJim.com to see The #1 Secret.

Article Source: http://EzineArticles.com/6787285

Setting Home Business Goals

By Cory Morris 

It is time to start thinking about your business and personal goals. Every year, you have a chance to start over and think about how you can improve your business and yourself. Creating a plan can help you focus on the things that are important while letting go of the things that are not. All you need is a simple piece of paper and a pen to get started.
Establishing Your Goals
There is something special that happens when you decide to pull out a piece of paper and sit down to focus on what your goals are. Goals give you something to focus on and work towards. Thinking about the things that you want to achieve help you get on the right path. Once you make the decision on what you want, you can start taking the steps toward getting it.
Knowing what you want is a big part of achieving your goals. When you don't know what you want, you can waste a lot of time on unimportant tasks. Goals allow you focus your efforts on things that get you closer to achievement. Even taking little steps toward your goals give you a sense of accomplishment.
Doing things without a plan may or may not work for you. Just think about sports for a moment. Your favorite football team makes sure to come up with a game plan before the game. They make sure to talk to the players days ahead of the game. They create special plays and they practice them multiple times before game day. They sit and review game film to prepare themselves for what can possibly happen. The goal for each week is to win the game. Preparation is just one part of what goes into the game that you see on Sunday. They still have to execute the game plan to be victorious, but goals, planning and practice all play an important part in the outcome.

Making Changes
Did you end up where you expected this year? Did you have a plan or goals for the year? What worked and what didn't? Now you can think about making changes going into the new year. Are you going to go back to school to get more education? Are you going to focus on a new area of business? Change can present you with new opportunities for growth.
Sometimes you can plan for a specific outcome but it just doesn't materialize. In sports, you can come up with a game plan but when the game starts your plans result in actual results. What do top teams do when their original plans fail? They adapt to the new situations. Your home business is no different. You need to regroup when your original plans don't pan out. Businesses have to be flexible. What happens in your business when you feel like you are getting blitzed from the blindside? Do you have an check down that can help relieve the pressure? Or is your business going to lose ground because of a sack?
Get ready for the new year and start putting your planning and goal setting skills to work. If you didn't achieve your goals this year think about how and where you want to take your business in the new year. The great thing about business is that you can have down year one year and bounce back the next. Make your plans and get back into the game. This year your plans might help you avoid the blitz and burn them with score at the same time. Get started on your plans and goals for the new year.

Visit Home Business Cash for tips and information on starting your home business. Learn how to market your home business using online and offline marketing methods.

Article Source: http://EzineArticles.com/6787686

Inspiring Business Quotes

The value of quotations to business practice

Unlike some types of quotes, the most inspiring business quotes are usually experiential. They don't come from CEOs or professors who speak from academic degrees. Rather, they come from people who make mistakes and learn from them, or who learn from others' mistakes. Unlike sayings that aspire to be platitudes or academic dictums, experiential sayings have daily value to emerging businesses and businesspeople, and to seasoned businesses embarking on new ventures.

When company leaders discover the value of inspiring business quotes and sayings, they look for ways to impart them to employees. Below are four scenarios for making the power of quotations impact a company's daily operations, beginning with the most familiar one: motivational posters.

Motivational posters

Can motivational posters really work, or do they belong in the supply closet? According to Kenneth G. Brown, an associate professor of management and organizations at the University of Iowa, motivational posters can achieve their intended effect. But only if "they're part of a broader campaign, with clearly outlined goals and a commitment from management." For company leaders, this means replacing posters whose platitudes are Utopian, philosophically vague, or evocative of powdered wigs with posters whose wisdom applies to a campaign at hand.

A compilation of quotes

A book of business quotes is a great way to keep employees from stagnating in their tasks, especially if it's part of a company reading program where employees meet and discuss favorite sayings from the book. Company reading programs are nothing new. But they often focus on books that employees skim through instead of reading in full. Unlike a standard prose work, which could take some employees days to read, a book of quotations lets employees invest only a few minutes of time.

Motivational speeches

Some motivational speakers serve up aphorisms like McDonald's serve up hamburgers. But good speakers know that too many aphorisms can overwhelm the audience, preventing them from remembering even one. As with motivational posters, the key to using aphorisms in motivational speeches is to associate them with a particular campaign, or a company philosophy.

Quotations via email

One of the first things professionals do as they start their workday is check their email. This makes email an ideal way to deliver inspiring business quotes for employees to keep in mind as they go through the day. Over time, emailing quotations can do more than entertain employees with unique perspectives; it can help them incorporate new perspectives on daily business practice.

Most Profitable Franchises

By Linda Gosule

The most profitable franchises on the market today are the ones that are least affected by the downturn in the economy that has been prevalent for several years now. Winning over buyers in the franchise market today comes down to money. Many franchise units have dropped over the past few years, but others are thriving and experiencing rapid growth despite the down market and challenges that exist. These companies are usually the ones that have powerful brand names, such as McDonalds, Dominos, and 7-Eleven. We all know them, and a person buying into them have confidence and security that they will succeed. Without a famous brand name to rely on, however, a franchise company looking for rapid growth will need to have the numbers on their side.

To look for the most profitable franchises, you should be aware of three factors that lesser known but rapidly growing franchises have in common.
1. Low Investment: Financing a new business startup is extremely hard nowadays, as opposed to before the economic downturn. Therefore, buyers in today's market need to find lower investment levels. The average franchise investment may have been about $250,000 four years ago, with perhaps 60%-70% of that amount financed, but today many rapid growth franchises have total investments of $125,000 or less.
2. Rapid Breakeven: Traditionally a business was considered successful if it was profitable by the second or third year. In today's market, buyers are looking for a much quicker road to profits. You do not want to keep feeding additional money into a new business to cover operating deficits for a long period. Many of the fastest growing franchises will accomplish a breakeven point within the first year of operation and, in some cases, within a few months.
3. High Margins: It is important in today's market to be able to achieve high profit margins. That way, a business can quickly increase its total profit to a significant level once it starts making money. A normal business may put five or ten cents of every sales dollar toward the bottom line after reaching breakeven but today's buyer wants businesses with sales margins at least three to five times that level.
The most profitable franchises should score well on these monetary factors, but still need to convince potential buyers (such as you) that there exists strong consumer demand and plenty of paying customers. Service based franchises seem to be the best in terms of satisfying both the money requirements and the need for reliable demand.
Finding the most profitable franchises requires you to do due diligence on any business you are interested in. You should look for the three factors discussed above, get to know the staff at the franchise company, and carefully read their disclosure documents. This is a good start to finding a franchise business that interests and excites you, and you can see the long-term potential for success.

Article Source: http://EzineArticles.com/6617416

Creating A Franchise Business Plan

By Linda Gosule

The major difference between a business plan for a traditional start-up and a business plan for a franchise is that the latter must join necessary items together from both sides-the franchisor and the franchisee. Creating a franchise business plan is necessary for you to anticipate and think through questions about the challenges you will face and the expectations you have for the business.
The business plan is also needed if you require financing from any third-party source, since this is the first document they will ask for. The franchisor will already have a good deal of information to include in the narrative parts of the plan, as well as most of the financial information you will need in the Uniform Disclosure Offering Circular (UFOC) disclosure document.

The main sections of a franchise business plan should include:
1. Introduction: Here you will include a cover sheet listing the name and contact information for the business. You should also include a description of the business, including the product or service provided, the size and competitive nature of the market for the business, and a description of the steps you will use to take the business to market.
2. Management: A description of the key management roles, including names and background information. Resumes could be used to highlight prior experience relevant to success in your new business.
3. Marketing: You will include details of how you plan to attract customers to the business and any competitive advantages you predict the new business having. In addition, you need to provide detailed marketing and advertising strategies you will use.
4. Financials: Income statements, cash flow statements, and balance sheets are necessary to show future performance projections. Your statements should also include extensive notes concerning all tangible assumptions you have used to prepare the projections. It is important that these projections be prepared on a very conservative basis, since you cannot predict any unexpected delays or challenges that may happen on any new business startup.
5. Financing Needs: Even if your funding is coming from your own savings, detailed financing needs will better prepare you for whatever may happen as you get the business set up and operating. This section should contain an analysis of all startup costs, including enough working capitol to cover initial marketing plans and operating losses until the projected breakeven point for the business.
When you decide to purchase a franchise, the franchise business plan will serve as a guideline to running your business successfully. Further, completing a franchise business plan before jumping right in has several advantages. It will allow you to consider options and formalize your projected course of action in the new business. In addition, you may come up with questions you can refer to the franchise company to ensure you have a clear understanding of the franchise startup before making a final decision to go forward.

Article Source: http://EzineArticles.com/6617451

Marketing Strategies for Small Businesses - 7 Tips to Help You Get More Clients

By Anne Galloway 

Like all small business owners, you want to get more clients but feel that nothing you do is getting the results you want. Rest assured that you are not alone. I have heard this a lot from clients which is why I have put together what I believe to be the key 7 things that you need to do in order to get more clients. Most of the 7 tips are extremely obvious but what I have been finding is that while many business owners are aware of them, they aren't really following them - only read this if you are prepared to make the time to take appropriate action!

1. Take time to define your niche and target market because you can't be all things to all people. You need to know what makes you and your products/services unique so you can position yourself as an expert within your niche. Then you must have a clearly defined market which you can describe in 1 short sentence. There is a lot of information available on the internet to help you do this. You can then ensure that the vast majority of your marketing efforts are targeted directly at your target market in order for it to be effective. For example, if your niche is career coaching and your target market is school leavers, then this is the area you should be focussing your marketing on.
2. Try changing your approach to selling so that you "sell the sizzle not the steak". People will buy from you if you can give them a solution to their problem so stop trying to sell products and services and instead focus on making your target market aware of the solutions and benefits that your products/services provide.
3. Build relationships based on trust with your target market. This takes time and patience yet will always produce results. Nothing beats face to face interaction and public speaking or holding a workshop/seminar is a great way to demonstrate your expertise and start building relationships (the great thing here is that you can then leverage the content and turn it into a CD or e-book which you can either give away or sell). Another way is to have an information product to give away to potential clients - one that clearly demonstrates your expertise; then follow up and continue to give away information that you know will help them (you might even have a few lower cost products to make it easier for potential clients to start buying from you). Once potential clients trust you and view you as an expert who can provide solutions to their problems they are more likely to buy from you and/or recommend you.
4. Close the sale. You have demonstrated that you are an expert in your field and potential clients trust you. All you need to do now is close the sale by showing that you are, or you have, the solution to their problem. The chances are that by following the previous steps, potential clients will already know this so you just need to ask them if they'd like you to provide them with the solution. If you feel uncomfortable doing this then run through the scenario in your head and visualise the prospective client saying yes. Positive visualisation is a powerful tool that is frequently used to help boost confidence - don't just take my word for it.
5. Know your numbers. In order to get more clients, you need to know where your current clients are coming from so you can focus your marketing on those areas rather than wasting your valuable time and energy on marketing tactics that just aren't working.
6. Be consistent in what you do. Instead of feeling you have to jump on the bandwagon every time you hear about a new method of marketing, choose to do a few things that you know will be most effective for your company and stick with them. Instead of spreading yourself thinly try attending a few networking events that you consistently follow up on or write a short series of articles related to your niche. This will produce far greater results than an article here, a paid advert there, a single networking event with no follow up etc.
7. Ask for help. As a small business owner struggling to get more clients, you may believe that you have to do everything yourself. Believe me, you don't and asking for help to get more clients doesn't have to break the bank either. You can ask people in your network for referrals (make sure you do the same in return). Contact all your old friends and relatives and let them know what you are up to - the chances are that they will be far better at promoting you than you are. Start building reciprocal relationships with other small businesses ('Two Motivating Minds' is just one example of a successful strategic alliance between 2 small businesses) you will be surprised by how much this will benefit your business.

The above 7 tips are just the tip of the iceberg from a new program ("Effective Marketing Strategies to Get You More Clients") that I have recently developed in an attempt to demystify the sales and marketing process and help my clients succeed.
"We make a living by what we get, but we make a life by what we give."
- Sir Winston Churchill

Article Source: http://EzineArticles.com/6554687

Branding Mistakes Related to Business Cards

by: Gayle Hawks

Everyone knows that if you own a business or provide some type of service you need to have a business card. Business cards are a means of marketing your company and telling a prospective client who and what you are – and what you do. But what exactly do you need to have on your business card?

Most people think that the standard items listed on a business card include:

The name of the company

Your title

Your address

Your other contact information such as e-mail address, telephone, etc.

Your services or specialties

But which of these items really need to be there? Let's look at them one at a time.

The name of the company – unless it is a big corporation with a brand name that will ensure that you get inside the door, the company name is not absolutely essential. Instead you can use something like "Make an Impression Using My Limo Services" if you are a limousine driver and want to increase your customer base. People will know that you have a limousine service so they don't need to know that the name of the company is ABC Services because it doesn't mean anything.

Your title – if your title really means something like an Engineering Consultant, then it's important to the services you provide. But if your title is Vice President of the B Team that doesn't really mean anything.

Your address – this is important because it confirms that you are a legitimate business. Many people who work from home do not like to put their address on their business card, but you need to have some address like a post office box so that people will have confidence that you are a legitimate business.

Your other contact information – this is vital and probably the most important part of the business card because it is the way that people can contact you. After all – that is the whole point of providing a business card.

Your services or products – most people will not take the time to read a list of services or products. For one thing – those products or services may change over time and consequently your list will be obsolete.

Keep the business card simple with pertinent information that is essential to new business. Also, don't be afraid to create several different business card versions - keeping in mind the different types of uses and circumstances where they will come in handy for marketing your company. A simple card may be best in certain situations, but a full fledged, information packed card that uses the front and back of your business card may be the best thing to give out in other circumstances.

What are Custom Business Cards?

by: Vishal patel

Custom business cards are the best option for you to have a unique card. Comparing with the traditional card the custom card might be quite expensive but obviously its value for money. A custom business card will boost the business and goodwill of the company. Through internet, you can locate the business card companies, which allow you to design your own card in your own style effortlessly.

Most of the companies make their card from an ordinary printer using the same pattern for all; this will not be successful if you want to be exceptional. In customizing your business card, you can do everything by your own such as the color, the font, the appearance and the kind of finish you want.


This provides you with the full freedom in choosing what all you want in the business card and what all you do not want. In addition, you can purchase a blank card, do your own design, and finally print your individual business card. In here, you can put in order the information according to your wish. Nowadays with the help of offset printing, you can get a good quality colored card with extremely low price. By using the perfect plan, you can make luxurious and good-looking cards and share out to your customers. A good idea before creating a card would be to research about things clearly and find out which printer can give you better stuff for low cost.

For custom business cards, you need to be ready with the cost involved, no other card can be as perfect as this one. The important purpose of the card is to furnish all information to the customers. Customizing helps, you witness the print of the card before placing the order. You can also alter the design of your card after sometime if you do not like it any more.

Gaining Customer Trust with Business Cards

by: Andrew Michaels

When looking for the best and most economical way to market your business and give it a good image, then don’t neglect the wonders of the simple and tiny 2 by 31/2 inch of paper referred to as the business cards. Although they are tiny, they can give a great impact and leave a lasting impression to those you meet. Because of this, it is important that your cards have the right contact details. This is not only to promote your business but make it easy for people to contact you as well.

To start off, your name and business name are the most important things to consider. It’s critical that you strategically place them in your card depending on your need. For instance, if you are a representative of a company, the business name may be printed in more boldly than your name. But if you are a writer, you can have your name be the center of the card.

It is important that the design of your cards draw attention effectively. You can do this by using eye-catching images or your logo. As much as possible your logo has to be simple so it doesn’t distract the readers. Remember that your goal is to get your prospect’s attention and hold that long enough to present your offerings.

If your card has enough space, it may be essential to list down the types of services or products you offer. This is especially true if your business name does not reflect the nature of your business. List down your offerings at the back or you can put a tag line that describes the nature of your business. It’s not necessary to list down all the services and products you offer, just the top offerings or the general type of services. Keep your tag line short and simple. If it is too complex to understand, people will easily throw out your card.

Of course, your contact details are a must-have in your business card. If your target customers can't contact you perhaps because of an outdated phone number or erroneous address, they would easily turn to your competitors. Keep in mind that it’s critical that you keep your contact details updated to give your customers a quick and easy way of contacting you.

A mobile, office, or fax number will be enough in most cases, but you can also add in other ways for people to reach you personally. There are some customers who prefer to transact business directly. If this is the case, you can give your personal number to the customer. Be wary though of the people you give your personal give. Give it to people you trust only.

Your address is also an essential addition in your cards. Although this is the age of email and mobile phones, there are some instances when your address is needed, so make sure you include your address in your cards. Your address will also help give your business the image of stability, so you might want to keep need listed in your card.

Remember that your business cards are the single most important tool in gaining customer trust. So, make them work for you by ensuring they have the right information and contact details in your business card templates.

5 Ways Of Creating The Flawless Business Card

by: Lynne Saarte

If you have been debating whether to use business cards in your marketing campaign or not, debate no more. Despite the growing trend in online marketing today, the old-fashioned business cards still remain to be an indispensable marketing material today. Never undervalue the power of these cards and what it can do to your business. When done effectively, they can effectively reflect your personality and the image of your business. They can also mean the difference between the success or failure or your company.

Here are tips on how to design effective business cards that will communicate your goals and serve as an effective marketing material.

1. Personalize your card. People receive a lot of cards everyday so make sure that your card stands out in a pile. Make them memorable by customizing their look. It is best to design a card based in the likes and preferences of your target audience. Keep in mind that every business out there will make their card unique, so make yours more unique by communicating your message and personality through your card. This will surely give you the edge over your competition.

2. Do not waste the back of your card. There is simply not enough space in your card to contain all your details and information, so use all available space in it including the back. You can print additional information or messages in it such as discount coupons, appointments, product descriptions, testimonials, and even a map to your store. Business cards are small, so do not waste the little space provided in them.

3. As much as possible stay away from weakly designed cards. The design of your card is the first thing that people notice when they receive your card. Handing out poorly designed card will tell your prospects that your business is the same. For this reason, it is important that you create only the best design and use high quality paper stock that is glossy or matte finished to give your card a sharp and vibrant look. You can also use out of the ordinary designs and layout such as vertical layout instead of the standard horizontal layout to make your card stand out.

4. Include the basics. Do not make the same mistakes other business owners and professionals have committed; forgetting to put all the important information in their business card templates. Among this basic information are your name, business name, contact number, email, fax, and website address. As much as possible put only one phone number in your card so as not to confuse your prospects. Be sure to write them in the appropriate font size and position them effectively to facilitate easy reading.

5. Color use. It is important that you use the color that best represent your business. The color should be modified to the nature of your business and your target market. If your business is more on the serious side use warm colors such as white and blue. But if your business leans on the creative side use cool colors such as red and orange. Make sure that your cards have the appropriate colors to make them as effective and eye-catching as they can be.

No matter what type of business you have, these tips will help you produce business cards that put yourself and your business in front of your customers. 

What are Custom Business Cards?

by: Vishal patel

Custom business cards are the best option for you to have a unique card. Comparing with the traditional card the custom card might be quite expensive but obviously its value for money. A custom business card will boost the business and goodwill of the company. Through internet, you can locate the business card companies, which allow you to design your own card in your own style effortlessly.

Most of the companies make their card from an ordinary printer using the same pattern for all; this will not be successful if you want to be exceptional. In customizing your business card, you can do everything by your own such as the color, the font, the appearance and the kind of finish you want.

This provides you with the full freedom in choosing what all you want in the business card and what all you do not want. In addition, you can purchase a blank card, do your own design, and finally print your individual business card. In here, you can put in order the information according to your wish. Nowadays with the help of offset printing, you can get a good quality colored card with extremely low price. By using the perfect plan, you can make luxurious and good-looking cards and share out to your customers. A good idea before creating a card would be to research about things clearly and find out which printer can give you better stuff for low cost.

For custom business cards, you need to be ready with the cost involved, no other card can be as perfect as this one. The important purpose of the card is to furnish all information to the customers. Customizing helps, you witness the print of the card before placing the order. You can also alter the design of your card after sometime if you do not like it any more. 

Gaining Customer Trust with Business Cards

by: Andrew Michaels

When looking for the best and most economical way to market your business and give it a good image, then don’t neglect the wonders of the simple and tiny 2 by 31/2 inch of paper referred to as the business cards. Although they are tiny, they can give a great impact and leave a lasting impression to those you meet. Because of this, it is important that your cards have the right contact details. This is not only to promote your business but make it easy for people to contact you as well.

To start off, your name and business name are the most important things to consider. It’s critical that you strategically place them in your card depending on your need. For instance, if you are a representative of a company, the business name may be printed in more boldly than your name. But if you are a writer, you can have your name be the center of the card.

It is important that the design of your cards draw attention effectively. You can do this by using eye-catching images or your logo. As much as possible your logo has to be simple so it doesn’t distract the readers. Remember that your goal is to get your prospect’s attention and hold that long enough to present your offerings.

If your card has enough space, it may be essential to list down the types of services or products you offer. This is especially true if your business name does not reflect the nature of your business. List down your offerings at the back or you can put a tag line that describes the nature of your business. It’s not necessary to list down all the services and products you offer, just the top offerings or the general type of services. Keep your tag line short and simple. If it is too complex to understand, people will easily throw out your card.

Of course, your contact details are a must-have in your business card. If your target customers can't contact you perhaps because of an outdated phone number or erroneous address, they would easily turn to your competitors. Keep in mind that it’s critical that you keep your contact details updated to give your customers a quick and easy way of contacting you.

A mobile, office, or fax number will be enough in most cases, but you can also add in other ways for people to reach you personally. There are some customers who prefer to transact business directly. If this is the case, you can give your personal number to the customer. Be wary though of the people you give your personal give. Give it to people you trust only.

Your address is also an essential addition in your cards. Although this is the age of email and mobile phones, there are some instances when your address is needed, so make sure you include your address in your cards. Your address will also help give your business the image of stability, so you might want to keep need listed in your card.

Remember that your business cards are the single most important tool in gaining customer trust. So, make them work for you by ensuring they have the right information and contact details in your business card templates.

The Easiest Stock Investment Strategy - Invest in Dividend Paying Companies

By Rikhi Raj Sachdev 

The best stock investment strategies are the ones that have been proven over a period of time, the longer the better. Few investment strategies have withstood the test of time. Great investors throughout history have used different approaches to investing according to their temperament and goals. The goal of every investor is to make money and compound their way to financial freedom while protecting their capital, whether the investor has a long term or short term view.
The different approaches are Value investing, Growth Investing and Income Investing and or Dividend Reinvesting. Each of these approaches can be used by the long term or short term investor, whether he is a day trader, momentum trader, contrarian investor, turnaround situations, buy and hold investor. These approaches can be used singly or jointly. Remember, every investor wants value from his investment. Everybody wants a bargain. Bargains can be achieved by analyzing the fundamentals of the company or by technical analysis.
Why is investing in dividend paying companies is the strategy to invest in the stock market when compared to other strategies? It is because once you have completed your analysis and you have decided to invest in the company, all you have to do is monitor the fundamental of the company including the payment of dividends.
Analysis of dividend income investing, value investing or growth investing is basically the same. All styles take effort and time to complete. However, keeping of income dividend is the easiest as you do not have to monitor the share price movement on an daily basis. With income investing you only need to monitor the fundamentals and dividends on a monthly, quarterly, semi annually or yearly basis. This gives you time to enjoy life.
All of the strategies study the Balance Sheet, Income Statement, and Cash Flow Statement to calculate the ratios such asset growth, rate of liability reduction, sales growth, earnings per share growth, and return on equity. Once a suitable company is found, then the investor studies the strength of the management. Finally, the investor calculates the intrinsic value. Intrinsic value is the value of a company based on an underlying perception calculated from different ratios of the business. If the market price is lower than the market price, then the investor has found a bargain.
The difference of each strategy is minimal that is seems they are the same. However, it is important to realize that each strategy seeks a different end result. Dividend income investing primarily seeks income first, value second and growth third. Value investing seeks value first, income second and growth third. Growth investing seeks growth first, value second and income from dividend is not important for growth investors. In reality all are seeking value hoping to profit from their investment strategy.
For each investor the value is different. The best strategy is dividend income investing because while waiting to get capital gains from growth you can still earn passive income along the way. Better still you can reinvest divined income to compound your net worth without having to sell the investment. You can hold the investment forever or sell when you think the full value as been achieved. With growth investing to only way to achieve income is to sell the investment. Why would you want to sell an investment that has grown in value? Therefore, income investing is always better. Remember, you must find value in every investment, you cannot pay too much for an investment otherwise you will never get value. As Warren Buffet says "price is what you pay, value is what you get". What can be a better value than getting immediate passive income from dividend income investing?
So, are you looking to be an active stock investor, yet do not want to monitor your investments the whole day. Do you want to invest solely for growth or do you want income which will lead you to financial freedom through compounding your income.
All of these stock investment strategies can be used to achieve success. Do you want to choose the easy or the hard way? I am quite for the easy method will be your choice and that choice is Income Investing. In the long term income investing and reinvesting the dividends will help you achieve financial freedom. Remember to choose the strategy which is suitable to your temperament. Also, remember, the easier system will always be the better choice. Learn and become the master of income investing through dividends paying companies. Remember, the aim of investing is financial freedom.

Article Source: http://EzineArticles.com/6502539

Cash Investing 101

By Scott S Oberholser 

So you have managed your money wisely and have some cash reserves at your disposable. Your desire is to "grow" these reserves by investing. I commend you for both! Yet, you have never invested your money in the past and are not sure where and how to get started. Well, relax and take a deep breath, because it is not that difficult to quickly determine the "where" to start. 401k's and IRA's are perfect investment accounts that provide the beginning investor a simple, low risk opportunity to start investing and take advantage of a great cash management technique. And one of the places you can start immediately,may be available to you at the place you go everyday, your workplace.
A 401k is a company/employer sponsored retirement plan that will allow you to deduct a portion of your paycheck each month and put it towards your retirement. This money earns interest and is tax free. That is one of the ways that a 401k allows you to grow your money. Here is the other: many companies will match or contribute a portion of the amount you put in your 401k. This is free money that you will also be earning interest on. How are you able to earn interest on this money? Companies like the one you work for, that participate in 401k programs outsource the maintenance of your account to mutual fund companies, financial services corporations, and banks. These companies will in turn invest your money in stocks, bonds, and other money market instruments.
Once established, a 401k is yours to keep until you retire at age 65. If you leave the company where you set up the 401k, you have a couple of options. One, you can withdraw the money and close the account which would involve early withdrawal and tax penalties. Or two, you could transfer, or "rollover", the account to an IRA.
An IRA is an individual retirement account that you can set up separate from the company you work for. It can be started on it's own, separate or concurrent with a company sponsored 401k. There are two types of IRA's you can invest in-Traditional or Roth. What is the difference? A traditional IRA allows you to contribute pre-tax income. This means any money you contribute will not count as income on your tax return. You will have to pay taxes on the money you withdraw once retirement rolls around. A Roth IRA works in a directly opposite manner. Money you contribute to this plan will count as income on your tax return but can be withdrawn and received tax-free when you retire. To set up an IRA you simply need to contact a financial adviser in the field of investments. He or she can help you set up either a Traditional IRA or Roth IRA and further explain which plan would be right for you.
Congratulations! If you start a 401k or IRA you have employed one of the best cash management techniques available to you. Pat your self on the back for not only saving enough money to invest but for also taking free cash advice.

Article Source: http://EzineArticles.com/6507313

Dividend Investing - Pros and Cons of Dividend Investing

By Howard Feigenbaum 

Investing for dividends is an excellent way to participate in the stock market. Dividends represent the sharing of a company's profits with those who hold stock.
There are two kinds of stock: common and preferred. Common stock pays no or low dividends; preferred stock customarily pays a dividend on a regular basis. The investment return on common stock is from a hoped-for increase in the company's share price over time. The investment return on preferred stock is a combination of current payment of dividends as well possible long-term increase in share price.
An investor may purchase individually owned shares of companies which pay dividends. Or, an investor may purchase shares of a mutual fund which has the objective of owning dividend-paying stocks. The latter is generally considered a more conservative approach since your investment risk is spread out among the larger number of companies in the portfolio.
Pros of Dividend Investing:
1. Dividends create a source of cash for re-investment. There is a continuing stream of cash created by dividends. Re-investment of the cash in the purchase of additional shares is a great way to grow your portfolio.
2. Dividends create a source of cash for monthly income needs. At some point in your life, you will need income from something other than work. Having a flow of dividend income is a wonderful way of planning for your economic freedom.
3 Dividend investing benefits from dollar-cost-averaging. Constant re-investment of dividends over time creates an average cost basis. The theory is, that through continuous purchasing of shares, the average cost will be lower than the current price.
4. Dividends offer a source of earnings in a down market. Investor frustration and fears rise during a market decline. Dividend investors can take solace from the fact that there will be profits from their portfolio during the downturns.
5. Dividends pay you profit now. For many people, receiving money right now as profit on their investment is more comforting than waiting for the share price to rise. "A bird in the hand is worth two in the bush," is an adage you can apply to dividend investing.
Cons of Dividend Investing:
1. Dividend income is subject to ordinary income tax. Every year investors must pay income tax on dividends.
2. Dividends are not a guaranteed payment. Dividend payments are subject to change. If the business of a company is not as profitable as it once was, the company may choose to lower or suspend dividend payments. The risk that any one company may have poor results may be lessened by diversification.
3. Dividend investors may not make as much profit on share price increases as common stock investors. Since dividends are a recognition and payment of profits, dividends are part of the company share value. With a common stock, most--if not all--of the share value comes from a rise in market price. Some investors believe that there is a greater potential return from common stocks. However, there may also be a greater market risk.
4. Dividend-paying stock prices may go down when yields rise in the market place. Companies that pay dividends compete with other investment choices. The dividend yield can be an attraction. However, when yields generally rise and investors can get higher yields elsewhere, the yield of a lower-than-market dividend may be offset by a lowering of share price to make up the difference.
As with any investment, you would do well to remain vigilant in assessing factors which affect the value of your portfolio. Take an interest in how your investments work. You will be more at ease in knowing what to expect.

Howard Feigenbaum is Registered Principal and Owner of Sharemaster, a Broker-Dealer firm that specializes in monthly dividend income funds.
"Do you know the only thing that gives me pleasure? It's to see my dividends coming in." - John D. Rockefeller

Article Source: http://EzineArticles.com/6493759

How to Turn Traffic Into Customers

By Mollie O Grady 

Online Marketing Strategies for Turning Traffic into Sales.
There are THREE general and interlocking stages to running a successful Internet Marketing Business.
FREE Advertising is one of your on line marketing strategies.
Advertising will include ALL the actions which you decide to promote your online company or website. You need to attract interest in your products or services, gather valuable information to provide to your customers about those products or services and assure them of the value of that product or service and your ability to provide what the customer will pay for.
Article writing for online ezines is one option which will cost you nothing. You can register online and start providing some valuable information about your area of business... these articles will be published online and you will be able to provide a link back to your website for your readers.
If you are more comfortable working with visuals, then YouTube will also allow you to open an account with them at no cost and you can upload some short videos of yourself giving information about your product or services.
Social media is also used to great advantage - and is also FREE!
Set up a BUSINESS account and create contacts in the same business as yourself.
SEO is the second of your on line marketing strategies.
Researching demand and supply - when you start out promoting your business, you need to know if there is a demand for your products or services and also, if there is much competition for the market. When people search online, there are certain keywords or search words that they use and you should do some research in this area before you start. There are also products which you can purchase to help with SEO.
If you prefer, you can register - FREE - with Google Adwords and then check which keywords are the best to use in your advertising campaign. Check the numbers who search every month and balance it against the amount of competition in the field. This will help your SEO or Search Engine Optimization and will help the prominence of your website in the search engines.
The Importance of your Website to your Online Marketing.
The first two steps are very important in your business but your website will be vital to retaining customers and making sales. Your website is where the customer will arrive searching for a product or service and they will also expect to place an order or demand quite easily.
For your website to be effective it must be user friendly and the customer will be the website user. Every part of your website should appeal to the customer because in the end of the day, your website is the most powerful of your on line marketing strategies.
You should study the characteristics of your website objectively:
Design - is it easy to find information, is it attractive to look at?
Does it include all necessary information - contacts, prices, delivery details, security?
Are links to other sites working correctly?
Is the website easy to navigate?
Are customers leaving the site without connecting?
Is there a balance between graphics and information?
The most important factor of your business will be if the customer finds a solution to their problem on your website or with your products or services. This is the driving force behind all your online marketing strategies... customer satisfaction.
It is very useful to join discussion forums relating to your niche. You can share ideas and learn about trends in that niche... and keep up to date on products that are doing well and techniques that are working well for others.
Online marketing strategies are vital to all businesses today and the research and effort you put into that aspect of your online business will reward you in sales and profit.

Mollie O Grady is a language teacher and qualified translator. She has spent over 30 years teaching and training in her professional field. She is also the owner of a successful online business and the author of numerous articles on setting up an online home business. All she has learned in this industry is tried and tested and she shares her information with her readers in her blog. Now YOU also have the unique and valuable opportunity to access ALL the resources and information needed to set up an online business in seven straightforward steps.

Article Source: http://EzineArticles.com/6505955

Article Marketing And SEO Tips For Your Online Business

By Dascalul Radu 

Article marketing and SEO are two great strategies which can be successfully used in any type of online business to drive organic traffic and generate laser targeted leads. In fact, if they are implemented together consistently your business for a couple of months your results will increase dramatically.
Today, I want to share with you more things about how article marketing and SEO work plus some practical steps to integrate them in your marketing efforts.
SEO is represented by all the adjustments you can make for a blog, website or a simple piece of content in order to be found and indexed by the major search engines: Google, Yahoo, MSN, Bing etc.
There are two main types of optimization:
-On page: all that can be done on a page to appear in the search results
-Off page: is nothing else that getting strong backlinks for your page and increase their rankings.
Article marketing is one of the best off page strategies! It involves writing optimized articles and submitting them to various article directories social media sites and so forth. The goal is to get as many backlinks to your blog from the authoritative websites. Thus, Google and other search engines will give you more recognition and of course traffic.
However, there are people who write an article only for the search engines and ignore a vital element: people. Every piece of content you put on the Internet must be original and valuable! Stuffing an article only with SEO stuff will create a bad reputation among your readers!
Here are a few tips to combine article marketing and SEO harmoniously:
-Keyword research
Before you write anything, research for low competition keywords. These are actually solutions to the problems from your niche. Use professional tools to make a complete analysis and select long tailed keywords ( usually these have a good amount of global monthly searches and can bring you decent traffic).
-Focus on your blog
This is the central hub where you brand yourself, create a community and promote different products or services. Article marketing and SEO must be used to make your blog stronger! So, write a blog post first using the chosen keyword.
-After your blog post is published, write an original article which provides great information. Keep it short (around 500 words) and always related to your niche.
-Use the same keyword wisely
Instead of stuffing the article with keywords, try to maintain a good density (use it in the title, the first sentence, around three or four times in the body)
-Include in your resource box two links to your blog (one in the original post)
Try to avoid spamming here! The article offers certain solutions and the resource box must lead to additional information.
After your article is completed submit it to multiple article directories (Ezine Articles, Go Articles, Articles base and many more others), social networks, social bookmarking sites etc.
As a recommendation, don't use article submission software. Google doesn't appreciate that and as a result, you will not rank for them.
With these guidelines, article marketing and SEO can work wonders for you now and in the long run as well.

Article Source: http://EzineArticles.com/6473008

7 Powerful Ways How to Improve Your Google AdSense Click Through Rate (CTR)

By Paul Steven Nicholls

Increasing your Google AdSense click through rate can have such a massive positive impact on how much your site earns so if you have a website which currently has a very low click through rate then your going to want to pay close attention in this article.
These are 5 effective ways how you can improve your click through rate:
Tip 1 - Use the default Google blue colour for the title of your ads
When you set up your ads make sure you always select the default Google blue colour. Even if your sites theme is a different colour still use blue because people on the internet have been conditioned for years to click on links which are (blue) if you start using red, yellow and green etc your CTR may drop.
Tip 2 - Reduce the options on your page
You need to make sure your site is clean and organized without all the clutter. If you have lots of other distractions on your site then your CTR will plummet and you will lose a lot of revenue. All you need is your content, ads, header and if you want to include any widgets in the sidebar then recent posts, pages or categories will be OK to use.
Tip 3 - Experiment with ad positions
Most of the time the 336x280 block and a 160x600 sidebar ad block will nearly always work very well how ever there's no harm in still testing to see if you can squeeze out even more profits from your AdSense site
Tip 4 - Don't use images in your content
Images will effect your CTR on your sites because they attract attention so you will end up getting less clicks and making less money. Basically do not use any images if you want to maximize your sites AdSense income.
Tip 5 - Never use borders with your ads
Do not ever use borders in your ads this is an absolute terrible mistake to make. Borders make them look like obvious ads and will again reduce your CTR by a lot. Instead select your page background colour for your ad border colour so it blends in.
Tip 6 - Ads above the fold
AdSense ads that are above the fold will get many more clicks so always put at least 2 type of ads above the fold. The fold is basically anywhere you can see before you scroll down the page.
Tip 7 - Make sure your content has relevant keywords
If you do not have relevant keywords within your content then you will not trigger the correct type of ads for your site so that means you may not get the best type and most relevant ads which will end up giving you a very low CTR. Good unique, quality content which is keyword rich and relevant to the type of ads that you want to be visible on your site.

Article Source: http://EzineArticles.com/6227446