7 Powerful Ways How to Improve Your Google AdSense Click Through Rate (CTR)

By Paul Steven Nicholls

Increasing your Google AdSense click through rate can have such a massive positive impact on how much your site earns so if you have a website which currently has a very low click through rate then your going to want to pay close attention in this article.
These are 5 effective ways how you can improve your click through rate:
Tip 1 - Use the default Google blue colour for the title of your ads
When you set up your ads make sure you always select the default Google blue colour. Even if your sites theme is a different colour still use blue because people on the internet have been conditioned for years to click on links which are (blue) if you start using red, yellow and green etc your CTR may drop.
Tip 2 - Reduce the options on your page
You need to make sure your site is clean and organized without all the clutter. If you have lots of other distractions on your site then your CTR will plummet and you will lose a lot of revenue. All you need is your content, ads, header and if you want to include any widgets in the sidebar then recent posts, pages or categories will be OK to use.
Tip 3 - Experiment with ad positions
Most of the time the 336x280 block and a 160x600 sidebar ad block will nearly always work very well how ever there's no harm in still testing to see if you can squeeze out even more profits from your AdSense site
Tip 4 - Don't use images in your content
Images will effect your CTR on your sites because they attract attention so you will end up getting less clicks and making less money. Basically do not use any images if you want to maximize your sites AdSense income.
Tip 5 - Never use borders with your ads
Do not ever use borders in your ads this is an absolute terrible mistake to make. Borders make them look like obvious ads and will again reduce your CTR by a lot. Instead select your page background colour for your ad border colour so it blends in.
Tip 6 - Ads above the fold
AdSense ads that are above the fold will get many more clicks so always put at least 2 type of ads above the fold. The fold is basically anywhere you can see before you scroll down the page.
Tip 7 - Make sure your content has relevant keywords
If you do not have relevant keywords within your content then you will not trigger the correct type of ads for your site so that means you may not get the best type and most relevant ads which will end up giving you a very low CTR. Good unique, quality content which is keyword rich and relevant to the type of ads that you want to be visible on your site.

Article Source: http://EzineArticles.com/6227446

5 Tips on How To Earn Money From Google Ads

By Ruth Morgan

Whether you are a beginner or a long-time veteran of the online business scene, you may well have questions about how to earn money from Google ads. A great program that requires very little set-up and maintenance is Google's AdSense program. Once it is incorporated on a website, it will pretty much run by itself.
Of course, making money with Google ads is not an automatic process. As with all other online income opportunities, your first goal in order to succeed is to gain some technical know-how of how the Google AdSense program works. This will determine the amount of income that you will be able to generate.
There are a number of things that influence the ad placements on a website. Google ads are either textual or graphic advertisements that are displayed based on the content of a particular page or web article, the audience of a particular website, or the preferences of an advertiser. According to Google, 'keyword analysis, word frequency, font size, and the overall link structure of the web' are the criteria that are used to decide which advertisements go on a particular web page. It is important to keep this in mind because it will help you decide the kind of content for your website.
To earn money from Google ads, website owners must consider the following criteria:
1. Are your articles well-targeted to your audience? Make sure that before you even consider signing up for a Google AdSense account that you spend time determining your market. Your readers are more likely to click on your website's advertisements if your articles and keywords are highly targeted.
2. Does most of your content generate targeted advertisements? The automated process of placing ads is a double-edged sword. On the one hand, Google ads lend themselves to the plug-and-play approach, which means that they can run on autopilot. The drawback of this is that you have very little control over what appears on your site. If your content does not generate targeted advertisements, chances are that you will not get enough ad clicks and revenue from your site.
3. What do you want your readers to do when they access your web page? Knowing the intent of your audience is important in order for you to generate income from Google ads. Some kinds of content are simply better than others in convincing people to click on advertisements. For example, an article that talks about the 'five best couches for living rooms' would likely do better than an article about the 'history of couches'. Why? Readers of the first article are very likely to be potential buyers, whilst the second article will possibly attract those who are just casual web surfers looking for something interesting to read. Obviously, those who are in 'purchasing mode' are more likely to click on the advertisements.
4. How well are your ads located on your website? If you want to generate AdSense revenue then you must have good content, but it is also very important that you find the right place on your web page to insert advertisements. There is no hard and fast rule about the best place to insert ads - it can vary from one site to another. However, Google says that in general, it is best to place advertisements as close as possible to web content. This is where it will command the most attention from readers.
5. Does your website properly integrate Search Engine Optimization techniques? It goes without saying that website traffic is the most important prerequisite in making money form Google ads. Using well-integrated keywords, meta tags, and other SEO techniques will help you acquire the online visibility you need to earn money from Google ads.
Whether you intend to use AdSense as a primary or secondary source of online income, it can boost your bottom line if you can implement an effective strategy.

Article Source: http://EzineArticles.com/6274069

AdSense Rules - Follow or Risk All

By Gabriele CramerKnebel 

It's quite surprising how many people I talk to who have never bothered to read any of Google's webmaster resources, and it's not unusual for site owners to lose their AdSense accounts or have had them temporarily suspended. It appears to be very difficult to get back in good standing with Google, so it is a good idea to read their rules before you join the game. If you are already receiving AdSense income, or plan on making it a part of your advertising revenue strategy, it may be a good idea to check that you are doing everything correctly - today.
AdSense has rules about how many AdSense for content units that may appear on each web page. You can only have a maximum of three ad units and three link units per page. Google wants websites to be informative and easily navigable by visitors, it also wants to make revenue from its advertisers, but not by making your web pages look like giant advertising billboards!
You can have no more than two AdSense for search boxes on one page, and if you own a website that contains racial, violent or adult content, they do not want their advertising appearing anywhere on your site.
Did you also know that AdSense units cannot appear in any software, pop-ups or within emails?
AdSense allows advertisers to tinker with the colors, shapes and sizes of their ad units but not to the extent that they blend in so well that they become unrecognizable as AdSense advertising. It can be done quite innocently - especially if you want your ads to conform to the overall colors of your site. It's quite easy to make other affiliate advertising you use look exactly like AdSense ads, but by doing that you will be violating their rules - think twice before you do it.
Google expects a web page to contain a minimum amount of helpful, quality content, so if you title a page and put no content on there, but instead populate the page with AdSense units you may get penalized.
Lastly - and this is very important - when Google crawls your site it wants to see a Privacy Policy page. This is essential for every website that contains any advertising. If you build a website with WordPress, there is a free plug in that contains a basic privacy policy that you can use. If your website is build with any other kind of software, there are plenty of websites that can provide you with a Privacy Policy that you can cut and paste and use on your site, after changing a few words.
If you have 15 minutes to spare, read the Google AdSense program policies to ensure that you are in compliance and protect your AdSense income.

Article Source: http://EzineArticles.com/6463550

Business Travel: 4 Ideas to Overcome the Overwhelm

By Sue West

Conferences can inspire, reinvigorate or reorient our thinking about our businesses. But at the end, we travel home and get overwhelmed. The work, the new ideas, the new contacts, the classes to sign up for, the new projects - and then there's unpacking that suitcase, getting laundry done, and starting to make dinner again! What can make it easier?

Use Downtime to Organize.
Organize as much of your follow up as you reasonably can, while on the train, plane or automobile to return to your world. While at conference, keep separate lists of: followup one week after conference; within one month; ideas I want to try; emails to send. Use separate pages of your notebook,
mark notes with icons (I use "e" meaning to "email" someone, for example.). Add directly to whatever tool you use for your "to do" lists.
This means it's sorted upon your return. Easier to prioritize and set deadlines, in the context of the work you already had to do. If you can't possibly find time to do this, block time on your calendar after the conference to do a debrief with yourself. Or call your accountability partner or a colleague and run through the ideas together. Make the date with someone else if you're not convinced you'll create time to do this on your own.
Use What You Know.
If your usual 'to do' list is on paper, bring that list with you and write on it directly so there's no integration effort upon your return. If you've got a Blackberry or iPhone (or other tool), keep your list there, send yourself emails, or use your web-based to do application. Do it while in session to help you close out mentally and move onto the next meeting.
The goal is to eliminate as much of the transfer of information from the "while you travel list" to the regular list of things to do.
Make Judgement Calls
With too much on your list, you'll likely feel overwhelmed. You were already busy, right? Be judicious. Be clear about your business goals and run these ideas against the goals; do they move the goal forward? Be clear about what's honestly an idea you realistically think you'll carry through on, versus ideas that sounded cool or useful, but don't belong on your list after all.
Ease Back Into Regular Life.
Block your first day back, or at least the morning. Take no clients or find a sub for the store or restaurant. Give your body and your mind some time to close out from the time away and have time to get ready for your week ahead. Remember last conference - this can snowball out of control quickly. Make small steps of progress. This isn't something we do often, so creating and remembering a routine is helpful.
Anchoring yourself for just a few hours at the beginning of your first week back gives you miles more productivity that week. Or if you're prone to getting sick when you wear yourself out, this time you'll be healthier. Just as you change your watch as you enter a new time zone, use routines to re-enter real life again. Examples of that are: doing your weekly review, unpacking and getting laundry done right away, dining out your first night back.

Article Source: http://EzineArticles.com/6302603