Jeep Wrangler Unlimited Altitude

On the heels of the popular Jeep Wrangler Call of Duty: MW3 and Arctic models - and in response to Wrangler enthusiasts' continued desire for limited-edition vehicles - Jeep is introducing its new, 2012 Wrangler Unlimited Altitude edition. The Jeep Wrangler Unlimited Altitude is the latest Altitude model in the Jeep lineup, following the introduction of the Grand Cherokee, Compass and Patriot Altitude models.

Based on the 2012 Jeep Wrangler Unlimited Sahara model, the Altitude edition offers Jeep enthusiasts a Wrangler with a unique appearance that includes a body-color hardtop combined with a variety of black-gloss exterior appointments, and a distinctive black-and-red interior theme.

"With sales up more than 30 percent year over year, Jeep Wrangler continues to show the special place it has in the hearts and minds of the American public," said Mike Manley, President and CEO - Jeep Brand, Chrysler Group LLC. "One of the many things Jeep enthusiasts love is the series of limited-volume, special-edition Wrangler models we produce. The new Jeep Wrangler Unlimited Altitude builds on the previous models and delivers consumers yet another fun and distinctive Jeep vehicle straight from the factory.

"With a production run of only 4,500 units, we expect the Jeep Wrangler Unlimited Altitude to sell out very quickly," Manley added.

Jeep Wrangler sales were up 43 percent in March 2012 versus March 2011, and are up 30 percent for the year (through March). The new 2012 Jeep Wrangler Unlimited Altitude edition arrives in Jeep showrooms in May 2012.

2012 Jeep Wrangler Unlimited Altitude

The new Jeep Wrangler Unlimited Altitude edition includes a body-color hardtop with matching painted center sections on the front and rear bumpers. Unique eighteen-inch, five-spoke alloy wheels with black-painted spokes and polished wheel rings combine to give the Altitude model a one-of-a-kind appearance.

Jeep Wrangler Unlimited Altitude's exterior appointments are completed with the inclusion of a Mopar black fuel fill door, a matte black "Jeep" grille badge and a black tone-on-tone hood graphic.

A black-and-red theme is found inside the new Jeep Wrangler Unlimited Altitude. Specifically, red accent stitching adorns black leather seats, door panels, center arm rest, floor mats and steering wheel. Vent rings, steering-wheel spokes, door pulls and passenger-side dashboard grab handle and berber floor mats all appear in black, to provide the contrasting and one-of-a-kind interior.

Jeep Wrangler Unlimited Altitude models are available in Deep Cherry Red, Black, Bright White and Bright Silver Metallic, and will be available at a Manufacturer's Suggested Retail Price (MSRP) of $33,740.

Jeep Wrangler Dragon Concept

The Jeep® brand introduced the Jeep Wrangler "Dragon" design concept at the 2012 Beijing International Automotive Exhibition. The concept integrates two icons together in one: the Wrangler, as the off-road icon of the Jeep brand, and the honored Chinese dragon. Belief holds that both possess incredible capabilities, making them a perfect combination.

According to the Chinese Zodiac, this is the Year of the Dragon, which is held with high regard in Chinese culture. The dragon symbolizes strength and power and is an aspirational character normally associated with royalty and good fortune. It was these characteristics that inspired the upscale design of the Jeep Wrangler Dragon concept.

"The Jeep brand is committed to China and therefore we must design and tailor our vehicles to the specific tastes and preferences of Chinese consumers," said Mike Manley, Chief Operating Officer for Asiaand President and CEO - Jeep Brand, Chrysler Group LLC. "The Wrangler Dragon design concept is the first Jeep vehicle designed specifically with Chinese elements in mind and showcases the opportunity for special editions that might be available for China in the near future."

Jeep Wrangler Dragon Design Concept

The Jeep Wrangler Dragon concept is based on a China-market Wrangler Unlimited Rubicon painted black with a black body-color three-piece hard top. From there, the designers incorporated numerous bronze-gold details - a color associated with the dragon. These bronze-gold details can be found inside the front grille slats, headlamp surrounds and Jeep badging front and rear

The unique 18-inch five-spoke alloy wheels are matte black with a bronze-gold high-gloss outer edge and feature 35-inch off-road tires. Other bronze-gold touches include a pad-printed engine cover, bolts for the fuel-filler door and the taillamp assembly, a Chinese dragon character side badge and wheel center caps.

The exterior also has black highlights such as painted fenders, a gloss-black applique on the front bumper, and a tone-on-tone dragon decal that starts on the hood and runs down the driver's side of the vehicle. There is also a dragon motif on a unique carbon-fiber insulator mounted under the hood and on the gloss-black spare tire cover. Final exterior touches include a Mopar® fuel-filler door and a black-finish LED exterior lighting package that features aftermarket projector headlamps, fog lamps, turn lamps and taillamps.

Moving to the interior, the black and bronze-gold theme continues with black leather seating surfaces with bronze-gold accent piping and stitching. Magic Wand metallic leather is on the side bolsters and the sides of the head restraints, while a laser-etched dragon pattern is on the face of the head restraints. Dragon-scale patterned bronze-gold leather covers the outside edges of the seats and front center arm rest.

Other interior touches include high-gloss piano black instrument panel bezels, bronze-gold accent trim on the steering wheel spokes, instrument cluster, passenger-side dashboard grab handle and door handles,and gold accent stitching on the leather-wrapped door bolsters. Finishing the interior modifications are dragon tags on the front and rear floor mats.

Chinese dragons symbolize potent and auspicious powers, particularly control over water, rain and winds and their more severe weather phenomena. Dragons are symbols of the natural world, adaptability and transformation - divine creatures capable of doing anything.

While debuting as a design concept at the Beijing International Automotive Exhibition, the Jeep Wrangler Dragon could become a production model if demand is great enough.

Jeep Wrangler Arctic

Based on the Wrangler Sahara model, the Jeep Wrangler Arctic's winter theme is immediately recognizable. Available colors are Winter Chill, Bright Silver and Bright White. Exterior features include a body-color hardtop and fender flares, "Arctic" badges on the front fenders, a "Yeti Footprint" decal over part of the driver's side fender and hood, black hood decal and Mopar® black fuel filler door and taillamp guards.

Jeep Wrangler Arctic also offers an aggressive Wrangler Rubicon tire and wheel package, with unique semi-gloss black 17-inch wheels shod with 32-inch tires.

Inside, Jeep Wrangler Arctic's seats are black Tectonic fabric with Polar White accents and orange piping and accent stitching. Front seats are heated and feature an "Arctic" logo in the seat back. Accent stitching can also be found on the steering wheel, arm rest and console lid. Door trim and nets are accented in orange, and all grab handles and dashboard vent rings are finished in Polar White trim.

Mopar tread pattern slush mats with white "Jeep" lettering complete the Wrangler Arctic package.